Industrial colour invention: a comparative analysis from the perspective of the colourist designer

Authors

  • Lina Perdomo University Toulouse Jean Jaurès

DOI:

https://doi.org/10.23738/CCSJ.110107

Keywords:

colourist designer, paint and coatings industry, colour invention, colour communication tools, comparative analysis

Abstract

In this article a comparative study of two different colour invention processes in the paint and coatings industry from the perspective of the colourist designer is presented.
Our research is based on a thorough analysis of colour communication tools and on empirical data from interviews with actors of two leading companies from Latin America and Europe.
In both processes we find two distinct sets of expertise. In the first one we identified, the primary driving expertise is from the field of engineering and marketing. In the second one, we find the expertise of the colourist designer, from the field of applied arts, supported by marketing considerations in an iterative process.
In our work we study how these different approaches impact the resulting colour palettes, that is, the product ranges reaching the market.
Our results point out an ongoing evolution in the invention of colours, strongly linked to the introduction of the artistic sensitivity of the colourist designer, in an industrial context.

Author Biography

  • Lina Perdomo, University Toulouse Jean Jaurès

    Lina Perdomo - is a colourist designer and PhD candidate at the University Toulouse Jean Jaurès in Toulouse, France. Her research is focused on creative colour development processes in an industrial context from the perspective of the colourist designer applying the approach of poietics and action research.

References

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Published

2019-06-10

Issue

Vol. 11 No. 01 (2019)

Section

Papers

License

The "Cultura e Scienza del Colore - Color Culture and Science" journal is registered at the Court of Milan at n.233 of 24.06.2014.

The journal is an open access journal, free for readers and authors and has joined ROAD, the Directory of Open Access scholarly Resources, since 2014. Articles published in the “Cultura e Scienza del Colore - Color Culture and Science" journal are open access articles, distributed under the terms and conditions of the Creative Commons Attribution License (CC BY). The copyright is retained by the author(s).

How to Cite

“Industrial colour invention: a comparative analysis from the perspective of the colourist designer” (2019) Cultura e Scienza del Colore - Color Culture and Science, 11(01), pp. 57–66. doi:10.23738/CCSJ.110107.