A Look into Cross-modal Associations between Taste, Color and Music

Authors

  • Paul Chambers Computing, Science and Engineering, University of Salford, UK
  • Marianne Patera Computing, Science and Engineering, University of Salford, UK
  • Trevor Cox Computing, Science and Engineering, University of Salford, UK

DOI:

https://doi.org/10.23738/ccsj.i52016.06

Keywords:

Color, measurement, instrumentation, digital, lighting, physiology, psychology, production, restoration, built environment, design, culture, education, communication, marketing

Abstract

This paper explores how color and sound can alter taste perception and in particular whether there are any cross-modal associations between these three stimuli. It questions how information from stimuli outside the realms of gastronomy is combined in the brain to influence a person’s taste perception. This study tested how colored ambient lighting and piano music can influence people’s sweet taste; this is the first experiment to study the associations between all three stimuli. The experiment provided some interesting results; most significantly it was found that the color red and high pitch piano music both have a significant impact upon a person’s enjoyment of sweet taste.

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Published

2016-02-08

Issue

Section

Papers

How to Cite

“A Look into Cross-modal Associations between Taste, Color and Music” (2016) Cultura e Scienza del Colore - Color Culture and Science, 5, pp. 49–54. doi:10.23738/ccsj.i52016.06.