Visual grouping: a study on preponderances of color or shape in Match-three games




Design for Games, Color, Form, Visual Grouping, Match-Three Games


A category of entertainment that stands out for its popularity is the Match-three electronic games, in which the player needs to form groups of, at least, three similar objects to score points. Thus, the study of how players perceive visual groupings becomes an important tool for future developments. This research investigated color and shape relationships in Match-three games, looking for preponderances in the visual grouping of color or shape in the psycho and neurological response. For this, a bibliographic and an empirical research were carried out. A beta and a final version of two Match-three games, created for this research, were applied to a sample of 52 people. One of the games was black and white with different shapes, and the other, colored formed only with one shape. Results of the bibliographical research indicated that the perception of visual grouping of color and shape depend on the elements with which it is interacting in the visual field, and this determines if one type of grouping will be perceived with prominence. The empirical research showed that, for the category of games studied, visual groupings of color are perceived more quickly and more easily than visual groupings of form.


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How to Cite

Csillag, P. and Cavallini, J. C. (2021) “Visual grouping: a study on preponderances of color or shape in Match-three games”, Cultura e Scienza del Colore - Color Culture and Science, 13(02), pp. 34–41. doi: 10.23738/CCSJ.130204.