A Look into Cross-modal Associations between Taste, Color and Music
DOI:
https://doi.org/10.23738/ccsj.i52016.06Keywords:
Color, measurement, instrumentation, digital, lighting, physiology, psychology, production, restoration, built environment, design, culture, education, communication, marketingAbstract
This paper explores how color and sound can alter taste perception and in particular whether there are any cross-modal associations between these three stimuli. It questions how information from stimuli outside the realms of gastronomy is combined in the brain to influence a person’s taste perception. This study tested how colored ambient lighting and piano music can influence people’s sweet taste; this is the first experiment to study the associations between all three stimuli. The experiment provided some interesting results; most significantly it was found that the color red and high pitch piano music both have a significant impact upon a person’s enjoyment of sweet taste.
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The "Cultura e Scienza del Colore - Color Culture and Science" journal is registered at the Court of Milan at n.233 of 24.06.2014.
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