PIXAR’s Colorscripts: Chromatic Analyses of Four Films Using Sens|Org|Int Model


  • Paula Csillag Department of Design, ESPM College, São Paulo, Brazil
  • Amanda Sabao Department of Design, ESPM College, São Paulo, Brazil




colorscripts, emotional associations to color, animation, color communication, cinema


The objective of this study is to make chromatic analyses of the colorscripts of four Pixar films using Sens|Org|Int model. These analyses are intended to understand the use of color and their communicative intentions, as well as discuss communicative relationships between emotion and plot through the use of colors, identifying which aspects of chromatic perception are objective (physiological) and which aspects of chromatic perception are subjective or interpretive. The empirical research was conducted creating first an instrument of analyses for the colorscripts, based on the theoretical review. Results of the analyses indicate not only that Pixar uses color very coherently and effectively in terms of physiological visual perception, but also show which color uses and contrasts are mostly used and with which communication intentions. Also, the analyses convey a broad scope of color associations in films that could be useful for future chromatic projects.


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How to Cite

Csillag, P. and Sabao, A. (2022) “PIXAR’s Colorscripts: Chromatic Analyses of Four Films Using Sens|Org|Int Model ”, Cultura e Scienza del Colore - Color Culture and Science, 14(02), pp. 22–27. doi: 10.23738/CCSJ.140203.