PIXAR’s Colorscripts: Chromatic Analyses of Four Films Using Sens|Org|Int Model
DOI:
https://doi.org/10.23738/CCSJ.140203Keywords:
colorscripts, emotional associations to color, animation, color communication, cinemaAbstract
The objective of this study is to make chromatic analyses of the colorscripts of four Pixar films using Sens|Org|Int model. These analyses are intended to understand the use of color and their communicative intentions, as well as discuss communicative relationships between emotion and plot through the use of colors, identifying which aspects of chromatic perception are objective (physiological) and which aspects of chromatic perception are subjective or interpretive. The empirical research was conducted creating first an instrument of analyses for the colorscripts, based on the theoretical review. Results of the analyses indicate not only that Pixar uses color very coherently and effectively in terms of physiological visual perception, but also show which color uses and contrasts are mostly used and with which communication intentions. Also, the analyses convey a broad scope of color associations in films that could be useful for future chromatic projects.
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