Editorial

Abstract

Dear Readers*,

With volume 15, issue 2, we enter our Journal's tenth year. Since our start, we have published 14 volumes for 17 issues. I wish to remember that since 2019 the CCSJ has been based on OJS for better indexing of the published articles through the OAI-PMH protocol. In 2020 we refined our archiving policy to guarantee long-term access to our issues, making agreements with the Biblioteca Nazionale Centrale di Firenze. Starting in 2015, we applied for the blind peer review, and in 2016 we used the DOI system.

As you can see on our home page, our Journal is indexed and included in the databases of ANVUR, APeJ, BASE, DBH, DOAJ, EZB, and JURN. We are constantly working to improve this in the future. I remember we are a "diamond open access"; the Journal is free for readers and authors. This result is possible thanks to the voluntary support of many people around the world: the reviewers of the editorial committee, the associate editors, the deputy editor Alice Plutino, Andrea Siniscalco, the vice-president of our publisher, Associazione Italiana Colore, for the graphic support and last but not least Clelia Gotti for her work in the editorial office.

As you can also read in this issue, our Journal's peculiarity is to collect papers on color and related areas in a multidisciplinary way. In our complex peer review process, we have articles ranging from the science of colorimetry to the culture of color in art history. These papers have very different styles and ways of writing, as rich and multidisciplinary as the team of peer reviewers on our editorial board.

We have three papers with studies regarding color and lighting indoor.

Ayse Nihan Avci and Saadet Akbay, in their paper A Review based on OLED Lighting Conditions and Human Circadian System, present a literature review on how OLED lighting, instead of the more well know LEDs, can influence the human circadian system in terms of different characteristics of lighting in an indoor environment.

In the article Virtual interior environment: Influence of colour on the sense of immersion,  Firdevs Gökmeno?lu and Saadet Akbay investigate how the sense of immersion in virtual interior environments varies based on hue, saturation, and lightness and examine the extent to which color dimensions influence the sense of immersion in virtual environments. They present interesting findings regarding the effects of lightness variations.

A study on children's color preferences, applied to a classroom environment, in generic terms and a school context, through an experiment in digital simulation with the CAVE and digital color samples, is presented by Camilla Giani and Cristina Boeri in their paper An experimentation on children's colour preferences in generic terms and applied to a school context.

The importance of color in manufacturing and marketing is presented in four articles ranging from the lipstick market to textile and neuromarketing.

In the paper A comparative study of lipstick shades preferences by geographical areas, Hélène de Clermont-Gallerande, Emmanuelle Mauger, and Nicolas Rolland present research, based on principal components analysis, regarding the 20 best-selling Chanel lipsticks in France, Italy, the UK, the USA, Asia, and South America. They discovered that Italy and France are the markets most representative of lipstick shades.

Isabel Espinosa-Zaragoza, in the article “Perpetual plum": Colour naming strategies in Maybelline's lip products, presents a study dealing with the color terminology for lipstick color names by Maybelline through the word formation processes and the imagery exploited. The analysis revealed the predominance of two nomenclatures: morphosyntactic and semantic, and the paramount importance of color terminology in cosmetic verbal identity.

The article Colour, texture, and luminance: Textile design methods for printing with electroluminescent inks, written by Delia Dumitrescu, Marjan Kooroshnia, Erin Lewis, and Kathryn Walters, presents research exploring the properties and potential of three textile print methods for electroluminescent inks as smart colors for textiles, proposing a set of techniques to create various color mixtures and design complex patterns.

We also have a review of scholarly articles focusing on the use of color in marketing, identifying main features and highlighting limitations. Practical implications and future directions are outlined, with a particular interest in neuromarketing, presented in the paper The promise of color in marketing: use, applications, tips and neuromarketing by Alessandro Bortolotti, Loreta Cannito, Stefano Anzani, and Riccardo Palumbo.

In the field of colorimetry, Cristian Bonanomi and Kedar Sathaye focus on the optical performance evaluation of a camera monitor system for (Advanced Driver-Assistance Systems (ADAS) in terms of the lighting system, test patterns, imaging colorimeter and software, with measurement according to standard ISO16505:2019, in their article Imaging colorimeters to evaluate Camera Monitor Systems image quality.

Finally, an important historical study, Enquiry into the colours of the MoGao murals at DunHuang from the Sui Dynasty, the Tang Dynasty and the Five Dynasties period, is presented in the paper by Elza Tantcheva-Burdge, Zhaohua Lei and Vien Cheung. They have done historically enquires on the appearance of colors used in the representative system of the MoGao murals at DunHuang, in three dynasties, to better understand these murals as emblematic of Chinese civilization.

Enjoy the reading.

March 2023
The Editor-in-Chief
Maurizio Rossi
Full professor of Design
Politecnico di Milano

* Colour (UK) or Color (US)? In our Jurnal, both terms are allowed as long as they are congruent within an article. The exception is given by this editorial in which I use color as on our website. Still, sometimes colour could appear to respect the original title of a paper.