The chromatic intervention as a strategy for the revaluation of facades in peri-urban areas. The case of the historic center of Ixtapa, Jalisco, Mexico.

Authors

  • Dra. Jimena Odetti Tecnologico Nacional de Mexico / Instituto Tecnologico Jose Mario Molina Pasquel y Henriquez, Campus Puerto Vallarta
  • Alberto Reyes Gonzalez Tecnologico Nacional de Mexico / Instituto Tecnologico Jose Mario Molina Pasquel y Henriquez, Campus Puerto Vallarta
  • Andres Reyes Gonzalez Tecnologico Nacional de Mexico / Instituto Tecnologico Jose Mario Molina Pasquel y Henriquez, Campus Puerto Vallarta
  • Fernando Valdez Olmos Tecnologico Nacional de Mexico / Instituto Tecnologico Jose Mario Molina Pasquel y Henriquez, Campus Puerto Vallarta

DOI:

https://doi.org/10.23738/CCSJ.160208

Keywords:

Urban Color, Color and Cultural Identity, Architecture and Color, Chromatic Intervention, Urban Art and Color

Abstract

The article presents a case study in which urban color is taken as a protagonist element in the realization of a chromatic and artistic intervention for the preservation and/or recovery of the cultural identity of the selected area. The objective was to develop strategies of chromatic intervention in facades that allow the future empowerment and recognition of the identified areas, rescuing their own identity, legible and memorable, and betting on the identity definition in the collective imaginary through color, which is considered one of the strongest and most effective tools, of high value in the change of image and at the same time economical for the revaluation of the chosen areas. The approach contemplated the management and linkage with different sectors of the community (university, neighborhood councils, artistic collectives, businesses, and municipal government) to define strategic instruments for chromatic intervention on the facades of a street in the historic center of Ixtapa, Jalisco, Mexico. To this end, participatory chromatic design proposals were contemplated, involving academics, students, neighbors, artists, businessmen, and personalities representing the invited government sectors. As conclusions and findings, the article highlights the importance of studying and generating projects around urban color from a perspective that includes it as a symbolic element and protagonist in the shaping of cultural identity in the city. Emphasis is placed on how, when applied to selected architectural typologies, the chromatic design provides a clear syntactic reading, shaping in the collective imagination a system of memorable places as a product of urban cultural construction. It also stands out that, in the case study presented, color and mural painting became starting points to improve the quality of life of the actors involved and contribute to the development and urban cultural construction of the locality.

Author Biographies

  • Dra. Jimena Odetti, Tecnologico Nacional de Mexico / Instituto Tecnologico Jose Mario Molina Pasquel y Henriquez, Campus Puerto Vallarta

    Doctorate in Design, a master's degree in cultural promotion and development, and a degree in Visual Arts. She is a research professor at the National Technological Institute of Mexico, specifically at the Puerto Vallarta Academic Unit of the José Mario Molina Pasquel y Henriquez Technological Institute. She is the leader of the Academic Research Group of Design and Innovation. Her research focuses on the study of color in architecture, urban planning, art, design, and culture. She is a member of the editorial board of many journals and belongs to the National System of Researchers of Mexico. She also is a member of the AIC Study Group on Environmental Color Design.

  • Alberto Reyes Gonzalez, Tecnologico Nacional de Mexico / Instituto Tecnologico Jose Mario Molina Pasquel y Henriquez, Campus Puerto Vallarta

    He is an architect with undergraduate programs: Urban Design and Environmental Design Laboratory, Architectural Design Laboratory, at the Polytechnic of Milano, Italy. Master in Sustainable Development and Tourism from the University of Guadalajara. Doctorate in Sciences for the Development of Sustainability and Tourism from the University of Guadalajara. He is a member of the Academic Research Group of Design and Innovation. He is a member of the National System of Researchers, CONACHYT. He is a Research Professor at the National Technological Institute of Mexico, specifically at the Puerto Vallarta Academic Unit of the José Mario Molina Pasquel y Henriquez Technological Institute. His research involves sustainable architectural and urban design processes and studies of citizen participation.

  • Andres Reyes Gonzalez, Tecnologico Nacional de Mexico / Instituto Tecnologico Jose Mario Molina Pasquel y Henriquez, Campus Puerto Vallarta

    He is an academic with research and leadership experience in education. He has a strong academic background, including undergraduate degrees in International Business and Law, as well as a Master’s in Business Administration. In addition, he has a PhD in Science for Development, Sustainability and Tourism. He is part of national and international research networks, which evidences his commitment to the advancement of knowledge in his discipline. In addition, he holds the position of president of the Graduate Council in Administration at the National Technological Institute of Mexico, specifically at the Puerto Vallarta Academic Unit of the José Mario Molina Pasquel y Henriquez Technological Institute. He is a member of the Academic Research Group of Design and Innovation.

  • Fernando Valdez Olmos, Tecnologico Nacional de Mexico / Instituto Tecnologico Jose Mario Molina Pasquel y Henriquez, Campus Puerto Vallarta

    He holds a degree in Architecture from the Instituto Technologic Superior de Puerto Vallarta, specializing in Urban Planning. He holds a Master's Degree in Business Administration from the University of Guadalajara, as part of the programs of excellence recognized by CONACYT. He is a Research Professor at the National Technological Institute of Mexico, specifically at the Puerto Vallarta Academic Unit of the José Mario Molina Pasquel y Henríquez Technological Institute. He is a collaborator of Academic Research Group of Design and Innovation. He has a PhD in Cultural Management from the University of Guadalajara.

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Published

2024-12-05

Issue

Vol. 16 No. 02 (2024)

Section

Color Dynamics in Cultural Heritage

License

Copyright (c) 2024 Dra. Jimena Odetti, Alberto Reyes Gonzalez, Andres Reyes Gonzalez, Fernando Valdez Olmos

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This work is licensed under a Creative Commons Attribution 4.0 International License.

The "Cultura e Scienza del Colore - Color Culture and Science" journal is registered at the Court of Milan at n.233 of 24.06.2014.

The journal is an open access journal, free for readers and authors and has joined ROAD, the Directory of Open Access scholarly Resources, since 2014. Articles published in the “Cultura e Scienza del Colore - Color Culture and Science" journal are open access articles, distributed under the terms and conditions of the Creative Commons Attribution License (CC BY). The copyright is retained by the author(s).

How to Cite

“The chromatic intervention as a strategy for the revaluation of facades in peri-urban areas. The case of the historic center of Ixtapa, Jalisco, Mexico”. (2024) Cultura e Scienza del Colore - Color Culture and Science, 16(02), pp. 76–88. doi:10.23738/CCSJ.160208.