Colour as Mediator: Perception, Materiality, and Technology in Contemporary Visual Culture

Authors

DOI:

https://doi.org/10.23738/180112

Keywords:

Color, Perception, Design, Heritage, CMF, Digital methods, Visual Culture

Abstract

This article develops a theoretical-critical synthesis of contemporary colour research by framing colour as a multifaceted object that operates simultaneously as a perceptual variable, a cultural code, a chromo-material strategy, and a technological-epistemic construct. Rather than offering a venue-specific review, the paper proposes an integrative framework that bridges design, heritage, digital systems, and sustainability. Four thematic axes are discussed: (i) colour and perception; (ii) colour as code; (iii) colour, material, and sustainability; and (iv) colour as evidence and optimisation target in heritage and digital workflows. Across these axes, the paper identifies recurring tensions between standardisation and plurality, measurement and meaning, fidelity and interpretation, and efficiency and care. The argument advanced is that colour today should be understood not as a secondary attribute but as a critical mediator of perception, culture, ethics, and technology.

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Published

2026-04-21

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