The changing colour of CHANEL’s lipstick ranges from 1960 to 2015
DOI:
https://doi.org/10.23738/ccsj.i102018.03Keywords:
Lipsticks, evolution, colour, colour charts, CHANEL, hue, NCSAbstract
We compiled the history of CHANEL’s range of lipsticks between 1960 and 2015 by studying the colour charts carefully kept in the company’s archives.The chosen colour space is NCS System as the representation of hue, blackness and chromaticness are easy to communicate to non-colour experts. The number of shades increased steadily between 1960 and 2005, rising from 12 shades in 1960 to 55 shades in 2005. From the colour point of view, there is a predominance of orangey tones. Reds were always present. Bluish reds were in constant decline compared with other shades: fewer in number, with a shorter life on the markets and more unstable in Chanel’s offer. In terms of clarity, dark shades ranging to nearly black are in the great majority. As regards chromaticness, there is continuity in the saturated shades, especially the reds. Lastly, the shades are fashioned with a high degree of subtlety as they are often very close to one another in the colorimetric space. At CHANEL, the delicacy of the shades is due to their colorimetric fashioning with all the subtlety typical of the brand
References
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The "Cultura e Scienza del Colore - Color Culture and Science" journal is registered at the Court of Milan at n.233 of 24.06.2014.
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